DEMO ARTICLE
ORIGINAL ARTICLE When executed well, SEO (Search Engine Optimization) carries websites to the top of Google’s SERPs. With a solid SEO strategy, you can increase traffic to your site, thereby building the success of your business. But SEO can be a bit of a mystery. Here we outline our 10 principles of SEO to understand better and implement your digital marketing strategy. 1. Provide User-Focused Content When users type a question or topic into Google, they have a problem or question and search for the best solution. Your goal is to provide the content that they’re looking for—content that Google will notice and place at the top of their SERPs. Content drives your SEO. It’s in and through your content that you meet user needs and catch the attention of Google’s spiders. And even though you want Google to rank your pages, you should create content with the end-user in mind. Before you create content, you must know your target audience. What do they want, and—a question of equal impor...